Dove Deep Repair Treatment Hair Mask 300ml

Product Overview

Dove’s Deep Repair mask is built around what the brand calls 8% Bio-Protein Fusion — proteins chosen to resemble those hair is naturally made of. The reasoning behind protein treatments is straightforward: heat, bleach, sun and friction wear the protein structure of the shaft, and putting protein back on the outside makes the strand behave as though more of it were intact.

The formula is free from sulfates, parabens and dyes, which matters most if you colour your hair or your scalp reacts easily. Dove states the product is PETA-certified.

Key Benefits

• 8% bio-protein blend, richer than an everyday conditioner
• Hair feels stronger and looks smoother from the first wash
• Reduces the roughness that makes hair tangle
• Sulfate, paraben and dye free — kinder to coloured hair
• Creamy texture that spreads easily and rinses clean

Key Features

• 300ml tub
• 8% Bio-Protein Fusion
• Free from sulfates, parabens and dyes
• PETA certified
• Rinse-out weekly treatment

A Word on “Reversing Damage”

The pack talks about reversing years of damage. Here is what is actually happening, because it is worth knowing. Hair below the scalp is dead — there is no living cell in it to repair anything. A protein mask deposits material into the roughened outer layer, smoothing it so the strand is stronger under tension, lies flat and shines. That is a real, measurable difference you can feel the same day. It also washes out over several washes, which is why masks are used weekly rather than once. The damage itself grows out; the mask makes living with it much better in the meantime.

How to Use a Hair Mask

1. Shampoo first and squeeze the hair out. A mask cannot get into hair that is already full of water.
2. Work it through the mid-lengths and ends. Keep it off the scalp — this is for the hair, and roots do not need it.
3. Leave it the time the pack says, usually 3 to 10 minutes. Longer does not do more; hair takes up what it can and the rest rinses away.
4. Rinse thoroughly with cool water. Anything left behind weighs hair down and makes it look greasy by the next day.
5. Use it once or twice a week, in place of your conditioner rather than as well as it.

Patch Test Before the First Use

Do this once, before the first full application, and it takes two minutes. Put a small amount behind the ear or on the inner elbow, leave it for 24 hours, and do not use the product if the skin reddens, itches or stings. A reaction on a coin-sized patch is a nuisance; the same reaction across a whole scalp is not.

Repeat the test if you have reacted to a hair product before, or if your scalp is currently broken, sunburnt or irritated.

Frequently Asked Questions

Can I use it every day?

Once or twice a week is right. Protein used too often can make hair feel stiff and straw-like — the fix if that happens is simply to go back to a plain moisturising conditioner for a couple of washes.

Is it safe for coloured hair?

Yes. Being sulfate and dye free, it is one of the gentler choices for colour-treated hair.

Will it suit my hair type?

Rich masks, butters and heavy oils suit thick, coarse, curly or chemically treated hair. Fine or oily hair usually does better with a lighter product used only on the ends — too much weight and it goes flat. If you are unsure, use less and see how the hair behaves before the next wash.

How should I store it?

Somewhere cool and dry, out of direct sunlight, with the cap closed. A bathroom shelf away from the shower is fine; the windowsill is not. Heat and light break down oils and actives faster than anything else.