Mega Smooth Straight Professional mask for unmanageable, frizzy Hair Silk Protection with Shea Butter 500ml

Product Overview

This is a heavyweight mask aimed at the most difficult hair: very dry, coarse, frizzy, or chemically straightened and paying for it. Shea butter does the softening — it is one of the richest conditioning fats used in hair care and it is what gives the mask its thick texture. Silk protein smooths the surface so the hair lies straighter as it dries.

The 500ml tub is a professional size. At weekly use on medium-length hair that is the better part of a year.

Key Benefits

• Deep nourishment for extremely dry and rough hair
• Controls frizz and gives a smoother, straighter finish
• Restores softness to chemically straightened hair
• Makes unmanageable hair possible to comb and style
• Large 500ml tub

Key Features

• 500ml professional tub
• Shea butter and silk protein
• For frizzy, dry, chemically straightened hair
• Intensive rinse-out mask

“Straight” — What It Means Here

Worth being clear about, because the name invites the wrong expectation. This is a mask, not a straightener. It does not break or reform any bond in the hair. What it does is weigh the hair down slightly and smooth the surface so that frizz lies flat and the natural texture reads as straighter and sleeker. Curly hair will still be curly. Hair that has already been chemically straightened will look considerably better.

How to Use a Hair Mask

1. Shampoo first and squeeze the hair out. A mask cannot get into hair that is already full of water.
2. Work it through the mid-lengths and ends. Keep it off the scalp — this is for the hair, and roots do not need it.
3. Leave it the time the pack says, usually 3 to 10 minutes. Longer does not do more; hair takes up what it can and the rest rinses away.
4. Rinse thoroughly with cool water. Anything left behind weighs hair down and makes it look greasy by the next day.
5. Use it once or twice a week, in place of your conditioner rather than as well as it.

Heat and Your Hair

• Never put a straightener or tongs on hair that is still wet. Water inside the shaft turns to steam and the shaft splits from the inside.
• Use the lowest heat that does the job. Fine, coloured or already damaged hair needs far less than most people use.
• One slow pass beats four fast ones over the same section.
• Give hair a couple of heat-free days a week. Damage from heat is cumulative and does not reverse.

Patch Test Before the First Use

Do this once, before the first full application, and it takes two minutes. Put a small amount behind the ear or on the inner elbow, leave it for 24 hours, and do not use the product if the skin reddens, itches or stings. A reaction on a coin-sized patch is a nuisance; the same reaction across a whole scalp is not.

Repeat the test if you have reacted to a hair product before, or if your scalp is currently broken, sunburnt or irritated.

Frequently Asked Questions

Is it too heavy for fine hair?

Probably, if you use a normal amount. Fine hair that is also very dry can still benefit — use a fraction of the recommended amount, on the last few inches only, and rinse thoroughly.

How often should I use it?

Follow the pack. As a rule, deep treatments are once or twice a week, leave-in serums and oils can be daily in small amounts, and anything with an active ingredient should be built up gradually rather than started at full frequency.

Will it suit my hair type?

Rich masks, butters and heavy oils suit thick, coarse, curly or chemically treated hair. Fine or oily hair usually does better with a lighter product used only on the ends — too much weight and it goes flat. If you are unsure, use less and see how the hair behaves before the next wash.

How should I store it?

Somewhere cool and dry, out of direct sunlight, with the cap closed. A bathroom shelf away from the shower is fine; the windowsill is not. Heat and light break down oils and actives faster than anything else.